PRIVACY POLICY
Eastern Shore Car Care
Last updated: 1/9/2026
Eastern Shore Car Care ("we", "us", "our") is committed to protecting the privacy of individuals who visit our website at easternshorecarcarehobart.com, submit an enquiry, or communicate with us via phone, SMS, or our automated booking assistant. This Privacy Policy explains how we collect, use, disclose, and protect personal information, and is intended to be consistent with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth), whether or not we are formally bound by that Act.
By using our website or providing your information to us, you agree to the collection and handling of your personal information as described in this policy.
1. WHAT PERSONAL INFORMATION WE COLLECT
We may collect the following personal information:
- Full name
- Phone number
- Email address
- Physical address or location (for mobile service delivery), and suitability of the location (sheltered/garage available)
- Vehicle details (make, model, year, size, type) where relevant to providing a quote or service
- Vehicle registration number where relevant to providing a quote or service
- Details of your enquiry or service request
- Records of communications between you and us, including SMS conversations with our automated booking assistant, phone calls, and emails
We do not intentionally collect sensitive information (such as health information, financial account details, or government identifiers) and ask that you do not include such details when contacting us.
2. HOW WE COLLECT PERSONAL INFORMATION
We collect personal information when you:
- Complete a contact, quote, or booking form on our website
- Message or respond to our automated SMS booking assistant
- Call, text, or email us directly
- Interact with our advertising (e.g. clicking through from a Facebook, Instagram, or Google ad and providing details)
3. AUTOMATED COMMUNICATIONS AND AI-ASSISTED BOOKING
We use an AI-powered conversational assistant to respond to enquiries, answer questions, and assist with booking appointments via SMS. This assistant:
- Is clearly identified as an automated assistant, not a staff member, at the outset of any conversation
- Is built on infrastructure provided by GoHighLevel and operates using a third-party artificial intelligence language model provided by OpenAI
- May use information you provide during the conversation (such as your name, vehicle details, and preferred appointment times) to assist in scheduling and to improve response accuracy
- Can be escalated to a human team member at any time upon request
Messages sent to and received from this assistant are processed and stored using the third-party service providers described in Section 4.
4. DISCLOSURE TO THIRD PARTIES
We do not sell your personal information. We may disclose personal information to the following categories of third-party service providers, who assist us in operating our business:
- GoHighLevel — our customer relationship management (CRM) and marketing automation platform, used to store enquiry and booking details and to manage SMS/email communications
- Twilio — our SMS and telephony infrastructure provider (used either directly or via GoHighLevel's integration with Twilio) for sending and receiving text messages
- OpenAI — the provider of the AI language model that powers our automated conversational booking assistant
- Make.com — an automation platform used to process and route enquiry data between our systems and trigger follow-up communications. Where a communication fails to send, data may be temporarily retained by this platform to allow the process to be safely retried
Anthropic (Claude) — an artificial intelligence service used to compare enquiry and customer records for the purpose of identifying duplicate entries and maintaining accurate business records
- Advertising platforms (such as Meta/Facebook and Google), where you have engaged with our advertising, for the purposes of measuring campaign performance
- Our accounting, payment, or other operational service providers, where relevant to fulfilling a service you have requested
We require our service providers to handle personal information securely and only for the purposes for which it was disclosed.
5. OVERSEAS DISCLOSURE OF PERSONAL INFORMATION
Some of the third-party service providers listed above (including GoHighLevel, Twilio, OpenAI, and Anthropic) store or process data on servers located outside Australia, principally in the United States. GoHighLevel's infrastructure is hosted on Google Cloud Platform and secured in transit and at rest using industry-standard encryption.
Where personal information is disclosed to overseas recipients, we take reasonable steps to ensure those recipients handle your information consistently with the Australian Privacy Principles; however, you should be aware that overseas recipients may not be subject to the Privacy Act 1988 (Cth) and that, in providing your information to us, you consent to this overseas storage and processing.
6. PURPOSE OF COLLECTION AND USE
We collect and use personal information to:
- Respond to your enquiry and provide a quote
- Schedule, confirm, reschedule, or follow up on bookings
- Deliver the mobile detailing, window tinting, or other service you have requested
- Communicate with you about your service, including automated appointment reminders
- With your consent, send you marketing communications about our services, offers, or promotions
- Improve our services, website, and customer communications
- Comply with our legal obligations
7. DIRECT MARKETING AND SMS COMMUNICATIONS
Where you have provided express consent, we may send you marketing communications via SMS or email regarding our services, offers, and promotions, in accordance with the Spam Act 2003 (Cth). Every marketing message we send will:
- Clearly identify Eastern Shore Car Care as the sender
- Provide a functional way to opt out (e.g. replying "STOP")
You may withdraw consent to marketing communications at any time by replying "STOP" to any SMS, emailing [email protected], or contacting us using the details in Section 11. We will action opt-out requests promptly and in any event within the timeframe required by law. Opting out of marketing communications will not affect our ability to contact you regarding an active booking or enquiry you have made.
8. DATA SECURITY
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure, including relying on the security measures implemented by our third-party service providers (such as encryption in transit and at rest). No method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.
9. DATA RETENTION
We retain personal information for as long as reasonably necessary to fulfil the purposes described in this policy, including to maintain business records, respond to any queries or disputes, and comply with legal obligations. Where personal information is no longer required, we will take reasonable steps to destroy or de-identify it.
10. ACCESS AND CORRECTION
You may request access to the personal information we hold about you, or request that it be corrected if it is inaccurate, out of date, or incomplete, by contacting us using the details in Section 11. We will respond to your request within a reasonable timeframe. We may need to verify your identity before providing access.
11. COMPLAINTS AND CONTACT DETAILS
If you have a question or concern about how we handle your personal information, please contact us:
Eastern Shore Car Care
Email: [email protected]
Phone: 0490 730 970
Address: 100 Yellow Brick Road, Old Beach TAS 7017
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
12. COOKIES AND WEBSITE ANALYTICS
Our website may use cookies and similar tracking technologies (including analytics and advertising pixels) to understand website usage and improve our marketing. You can control or disable cookies through your browser settings; however, this may affect the functionality of our website.
13. CHILDREN'S PRIVACY
Our services are directed at adults seeking automotive services and are not intended for children. We do not knowingly collect personal information from individuals under the age of 18.
14. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "last updated" date. Continued use of our website or services after changes take effect constitutes acceptance of the updated policy.
15. GOVERNING LAW
This Privacy Policy is governed by the laws of TAS, Australia.